From the Science of Where

The article discribes how location technology drives business growth. 

From " Understanding the Full Potential of Data": 

Digital transformation is about evolution of business through data science. Estimates are that by the year 2020, up to 50 billion devices will be connected to the internet. Imagine this massive river of data, as information is collected and stored every second, twenty-four hours a day, 365 days a year. The scale is nearly incomprehensible.

But research shows that less than 1% of available data is actually being used, and most of that for the detection and control of unusual events—a home security system going off, or a pump on an oil rig sounding an alarm. The unrealized potential for predictive maintenance and asset- and operational optimization is only beginning to be grasped. The same study suggests that the “Internet of Things,” driven by accelerating sensor proliferation in more and more kinds of manufactured objects, may have an economic potential of more than $11 trillion per year by 2025.

So the need to make sense of tidal waves of data will only continue to grow. Businesses that can distill real, actionable intelligence from big data, and use it to make better decisions in real time, will realize more of their potential than those who can’t. If you intend to thrive, the time to get a handle on your data is now.

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